Editorial · 5 Nov 2026
Best AI video tools
Generated shots, real edits, and avatar video, kept distinct.
These products do not compete as directly as the category name suggests. The list order is where we send a mixed brief first, and the blurbs say when to switch.
- 1
Runway
Generated shots and video edits.
- 2
Descript
Cut a recording from the transcript.
- 3
HeyGen
Avatar and translation for sales and marketing.
- 4
Synthesia
Avatar video for training. A paid placement may sit beside this list and is not this rank.
Editorial position. This vendor also has a paid placement, shown separately when it targets this page.
Paid module beside this list
SponsoredPaid placement. Sponsored and Featured modules are sold separately from editorial rankings and are always labelled.
- FeaturedNot an editorial rank
Synthesia
Synthesia for training videos your team can localise.
Visit Synthesia
Bottom line
Runway for generated shots. Descript for footage you shot. HeyGen or Synthesia only when an avatar presenter is actually acceptable. A paid Synthesia module may appear beside this list and is not part of the order.